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Four Fundamental Principles of SEO

• Visibility: Visibility refers to how people hear about your Web site. Articles, advertisements, word-of-mouth, and links all contribute to visibility. So does your site's own content. Your personal conversations also add to visibility.

• Content Organization: Content needs to be presented in a logical, consistent format so that it can be crawled, indexed, and determined to be highly relevant to desired queries. It also needs to be compelling and interesting.

• Keyword Research: You have to know what people search for, why they search for it, and what they expect to find.

• Links: Every Web site needs links to be crawled and validated by the search engines, but links also provide alternative sources of traffic as well as contributing to visibility

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